Norwood stores hope for big sales on Small Business Saturday

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November 29, 2013

Norwood stores hope for big sales on Small Business Saturday

This story appeared in The Norwood Bulletin. Click here to read it online.


While the big box stores, malls and chain stores will be competing for shoppers on Thanksgiving and Black Friday, local businesses in Norwood Center are hoping people will turn out for Small Business Saturday on Nov. 29.

“Small Business Saturday is a good alternative to Black Friday. You know the person you’ll be buying from, and the money you spend will be staying in the local community,” said Charlotte Walsh, owner of Charles River Running.

A number of Norwood Center stores are collaborating to promote small business Saturday in town, and will offer sales and giveaways that day.

“We love any opportunity for the small businesses in our town to work together and this is a fantastic opportunity to do so,” Erica McLaughlin of Norwood Theatre said.

The hope is people will take time to shop locally, instead of just at one of the malls this holiday season.

“You should shop local. You’ve got to support your community,” Envy owner Nicole Vaphiades said. “Small business is like the heart of America. People can be gobbled up by big business.”

She noted that while numerous stores are offering Black Friday bargains, sales are not confined to that day.

“Today, people are offered great deals all the time,” Vaphiades said. “You don’t need to go out at midnight to get a good deal.”

For her Small Business Saturday sale, Vaphiades is offering 10 percent off all merchandise at Envy. She will also have a giveaway that day. Over at Charles River Running, Walsh is giving away a reusable Small Business Saturday shopping bag and pair of Wrightsocks with every $50 purchase.

“Small Business Saturday is a way to support your local merchants. I know the people of Norwood and surrounding towns all support their downtowns,” Walsh said. “We’re hoping people come down and spend a little time in their downtown.”

McLaughlin argued that Norwood Center offers a great variety of potential presents for shoppers.

“There are great stores here in Norwood and some awesome ideas for holidays gifts, whether it be new sneakers for the runner in your family, or a fashionable outfit from Envy, or the gift of entertainment with a gift certificate to the theatre,” she said. “There is definitely something for everyone here and it’s important to take advantage of the businesses right in your neighborhood, plus there is a lot less chaos than Black Friday.”

Norwood Theatre is offering anyone who purchases a ticket or gift certificate a voucher for on of its 2014 movie showings.

Other businesses involved in Small Business Saturday include Custom Art and Framing, Babel’s Paint and Decorating Store, Perks Coffee and Hill Jewelers.

“Small Business Saturday brings national light to our local businesses and helps us band together to give you exclusive incentives to do more of your holiday shopping locally,” McLaughlin said.

Staff writer Brad Cole can be reached at 781-433-8339 or Like The Norwood Transcript and Bulletin on Facebook and follow @bradcolewrites and @NorwoodTranscri on Twitter.